ROCKBROS and Italy's ITM Forge Strategic Global Partnership in Yiwu, China
Today, ROCKBROS Group and renowned Italian cycling component brand ITM officially signed a strategic cooperation agreement at the ROCKBROS headquarters in Yiwu, Zhejiang Province.
This partnership marks the beginning of a deep collaboration between the two parties in the Chinese and global complete bike markets, aiming to jointly drive innovation and advancement in cycling technology.
△ Zhang Xingang, Founder of ROCKBROS (left), and Luigi Seghezzi, CEO of ITM (right)
A Powerful Alliance for a New Chapter
ITM was represented at the signing by CEO Luigi Seghezzi and General Manager Amy Lai. They were warmly welcomed by ROCKBROS founder Mr. Zhang Xingang.
Led by Mr. Zhang, the ITM delegation toured the ROCKBROS flagship offline store, which showcased the brand's full range of complete bikes, personal gear, bike components, and riding accessories—demonstrating ROCKBROS’ strengths in supply chain integration and product innovation.
As a global one-stop cycling and outdoor sports brand, ROCKBROS' collaboration with the prestigious Italian component manufacturer ITM represents a strategic partnership between two industry leaders. Guided by a long-term vision, ROCKBROS has built upon 15 years of supply chain experience and distribution excellence, continually investing in innovation and R&D.
This vision closely aligns with ITM’s philosophy. Combining cutting-edge technological innovation with decades of market success, ITM has remained committed to delivering outstanding solutions in terms of design, durability, and lightweight performance. Its products have supported numerous Tour de France champions and enjoy partnerships with leading brands worldwide.
With a shared commitment to openness and cooperation, the two brands aim to offer superior products and services to consumers worldwide—enhancing the global outdoor cycling experience.
A Signing Ceremony that Sets the Wheels in Motion
At the signing ceremony, ITM CEO Luigi Seghezzi and ROCKBROS founder Zhang Xingang expressed their enthusiasm and expectations for the partnership. The event culminated with the formal signing of the strategic agreement.
This moment symbolized not only a mutual recognition of past achievements but also a shared vision for future growth.
Under the agreement, ROCKBROS becomes ITM’s exclusive online and offline distributor in mainland China, and will also support ITM’s global sales expansion through its international channels.
Despite their different origins, ROCKBROS and ITM are united by a common vision—to push the cycling industry forward through joint innovation and development.
Deep Dialogue for a Shared Future
Following the ceremony, when asked whether ITM would tailor new products for the Chinese market, CEO Luigi Seghezzi responded, “The global trend is clearly shifting toward China. ITM will adapt to the local market and work with ROCKBROS to develop products that meet the specific needs of Chinese consumers.”
Both parties agreed that in order to ensure long-term brand vitality, the market must guide the design process. By gathering user insights and channeling them into creative product development, both brands aim to co-develop optimized solutions that truly resonate with customers.
This strategic collaboration is not just an industrial union, but a fusion of corporate culture and shared values. With an international outlook and a local focus, the two brands will enhance market offerings through supply chain synergy, product innovation, and service upgrades across global offline channels.
As ROCKBROS’ slogan says, “Ride the World with You”—only by continuously innovating and staying close to consumer needs can a brand journey farther and last longer.
